Some people might find it a little bit incredible that companies would even consider paying people to take surveys. "Why should they do that?" they ask. "Surely they can find people to survey who would be willing to respond without the companies having to shell out a single cent." That may be true, but companies have found that when people are paid to take surveys, they have more of an incentive to participate, and are more enthusiastic about sitting through a long survey if there is a reward for them at the end of it.
More importantly, companies pay for market research surveys because the type of information they retrieve from them is extremely valuable. They don't even have to spend thousands and thousands of dollars. And apart from paying respondents, they also make it easier and convenient for people to respond by putting such surveys online. The money they pay customers is practically peanuts compared to the value of the data they gather.
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